I tweeted yesterday that I didn’t want to get drawn on the #dearpublisher discussion that had erupted on Twitter. This was for two reasons: one was that the first tweet I read said that publishers homogenised culture, only publishing ’safe’ books, and are slaves to celebrity. It’s an accusation as common as it is unfounded, as a cursory glance in any bookshop or our book list will tell you.
So that annoyed me, and I didn’t want to use Twitter to vent my annoyance. My lovely followers wouldn’t have liked to see that, and I have an allergy to internet bitching, which is how I would have sounded. I’m just not that guy.
The second reason was that some of the questions and comments, the majority of which were good, relevant, and interesting, couldn’t be sensibly answered in 144 characters, and deserved more space. Well, look-ee here, I’ve got a blog and I’m darn well going to use it. I’ve taken some of the recent, popular #dearpublisher questions and, along with my colleague and co-conspirator @drummondmoir, we have attempted to answer them as best we can. Please note these answers apply only to how we in Windmill Books work. Other publishers do things differently: that’s their bag; this is ours.
Any other questions? Stick them in the comments below, and we’ll get back to you as soon as we can.
@tea_mouse: What sort of stats are you looking for from wordpress bloggers, since we don’t have ‘followers’ #dearpublisher
I don’t look for stats: I look for a well presented, frequently updated blog that shows passion and interest in books. If your blog has five readers, and each of them buys a book because of the review you wrote, then that’s good enough for me.
@Irisheyz77: #dearpublisher please encourage yours authors to comment/email bloggers when they like a review. It gives us the warm fuzzies.
This is a great idea, and I’ll do this, though I’d still want to check with the blog owner first. What gives some people the warm fuzzies gives others the heeby-jeebies!
@glindaharrison Please ensure an author’s backlist titles are out as ebooks. Can’t believe CS Lewis & Wm Golding’s backlist not available. #dearpublisher
We’re currently working on ‘digitising’ both our frontlist (upcoming titles) and our backlist. But given that as a company we have an enormous backlist - stretching back literally decades and decades and comprising many thousands of titles - it’s unfortunately not something we can do instantly. There are other issues involved in terms of quality control, as frontlist titles can be easier and more reliable to convert to the required formats, but backlist titles are a different kettle of fish. Rest assured we’re going as fast as we can, but we don’t want to cut corners as backlist titles are important!
@MJRose #dearpublisher find a way to support every book you publish - no one can buy a book they never heard of, never see, don’t know about.
We agree 100%, and finding a book’s audience - including how many there are of them, the ways that they find out about books, how they communicate, and where they are - is a key part of our jobs. In a lot of cases, our time spent doing this is the most valuable investment that we can put into a book.
@katrinalantznov: #dearpublisher Combine ebooks with hardcovers, but please don’t stop printing books ever. The book is not dead. It just had babies.
There are no plans to stop printing books - they still make up the vast majority of our market and our bookshelves. Indeed at time of writing Ebooks sales make up just 1% of the UK book market. The rise in ebooks heralds an exciting time for publishing, but we haven’t lost sight of what got us where we are in the first place.
@bookladysblog: #dearpublisher I love it when you get to know me & recommend the right books for my blog. Also: catalogs are appreciated.
We always read up on a few blog posts to see what kind of thing a blogger is interested in, as we don’t want to waste anyone’s time with irrelevant books. That doesn’t mean we know for sure that the books we’re sending will definitely get a good review, and in fact I’ve been surprised in the past with reviews where I’ve thought it was definitely going to be positive, and it’s been more mixed.
Currently we don’t produce catalogues, but if you’re a blogger and would appreciate receiving one every 3 months say, drop me a line at windmill@randomhouse.co.uk
@thestorysiren: do you like us to send review links even the not so positive ones? #dearpublisher
Absolutely do send links through. For one thing, it helps us gauge what you like so we can fine tune what we’re sending to for review. And also, I’ll often RT a review even if it’s mixed (though not if it’s terrible), as people often disagree, and a healthy discussion about a book is never a bad thing.
@ChatNoirBooks seen in #dearpublisher - thinking a book’s price is just printing costs is a bit like thinking your marriage is only worth the certificate.
We couldn’t agree more, and in all honesty we do think about more than just the printing costs! If it was just about printing we’d be printers not publishers.
@CassandraYorgey #dearpublisher, not all authors are cut out for “online presences”. Marketing shouldn’t be part of a writer’s job.
I agree with the first half of your statement. We never tell an author to start a blog/Twitter account unless they have both the time and inclination to keep up both - they know from the off that unless they are in it for the long haul (i.e. way past the publication of their book) then there’s no point. In this respect online marketing is very author led: it’s what they are comfortable and confident with.
The second half of your statement I’d disagree with though, and I know a lot of our authors would too. I think it is an author’s job to help promote their work in some way, both to do justice to all the work they put into the writing in the first place, and to further their career for future books that they hope to publish. The way they do this, of course, entirely depends on what their strengths are, which the publisher always wants to play to, both online and off.



