Whilst this blog is in its early stages, tottering around like a new born foal, I think it’d be good to say early on what we’re not going to do here, and why. This is as much for our benefit and anything else, because if put it all out there now, then we won’t be able to break our own rules later. And if we do, you can shame us with our own blog post (queue evil laughter). So here we go, and in no particular order:

WE WILL NOT

1. Self-pity. The publishing industry is not doomed, and even if it was, you can read about it somewhere else. We’re interested in the cool new stuff that book publishing is doing, not naval gazing.
2. EXCLUSIVE SPECIAL OFFER!!! We absolutely love it when you buy our books, we want you to buy stacks and stacks of them and then tell your friends to do the same. But we’re not going to put special offers up on this site to try and flog them to you. For one thing, we’ll never be able to beat the prices in the shops or on the high street (nor do we want to, for good business-sense reasons). And another, we don’t think it actually sells any books. (We’ll still be giving away books and doing competitions for great prizes though, so keep your peepers pealed for those.)
3. Random musings and chatter that has nothing to do with books. I might care that this-or-that marketing campaign is hopeless / brilliant; you probably don’t.
4. Talk about ‘imprints’, ‘publication dates’ or ‘proofs’. That’s industry speak and sounds like ‘Stop reading this blog, I’m really boring’ to the rest of the world.
5. Ignore your comments/block you from saying what you think. As long as it’s not abusive, sexist, racist, or spam, you can say what you want about us, and we’ll reply to you as quick as we can: we might not always agree, but that’s part of the fun. Someone smarter than us said ‘If everyone is thinking the same thing, then somebody isn’t thinking.’

That’s 5 good ones for now, though I’m sure there are others, and you can call us up on those if and when we do them.